About Jesse LeBeau
(Founder)

Jesse LeBeau is a nationally recognized youth motivational speaker, teen life coach, best-selling author, and founder of The Attitude Advantage Program (TAAP). For more than a decade, he has worked with teens, parents, schools, and organizations across the United States and internationally to help young people build confidence, resilience, and personal responsibility in a rapidly changing world.

Through live speaking events, school assemblies, books, digital media, and structured coaching programs, Jesse has reached millions of teens and become a trusted voice in youth development, mindset training, and character education.

Mission & Why His Work Matters

As today’s teens face increasing levels of loneliness, anxiety, social pressure, and identity confusion, Jesse is on a mission to help young people learn how to TEAM UP, develop healthy relationships, and become part of positive communities that support long-term growth.

His work focuses on helping teens:

  • Build authentic confidence
  • Develop strong character and personal identity
  • Take ownership of their choices
  • Navigate challenges with resilience, discipline, and purpose

Jesse’s Approach & Background

Jesse’s approach is rooted in helping teens identify who they want to become and intentionally choose the people, habits, and environments that support that vision. His unlikely underdog story — growing up overlooked and underestimated — has resonated deeply with young people who feel unseen or unsure of their place in the world.

That story, combined with practical tools and real-world coaching, has inspired millions of teens through:

  • National and international speaking engagements
  • Best-selling books focused on mindset and personal growth
  • Ongoing youth coaching and development programs

In addition to his work as a coach and speaker, Jesse is also one of the world’s premier basketball trick artists and has been featured across television, film, live events, and international tours — using performance as a bridge to meaningful life lessons.

Founder of The Attitude Is Everything Foundation

In 2017, Jesse founded The Attitude Is Everything Foundation, a nonprofit organization created to provide ongoing support for young people throughout their teenage years, with a particular focus on self-esteem, confidence, and mental health.

Through mentorship, education, and outreach initiatives, the foundation supports teens as they navigate critical life transitions and challenges.

Founder of The Attitude Advantage Program (TAAP)

The Attitude Advantage Program (TAAP) was created to give teens structured, real-world support as they navigate the challenges of adolescence.

TAAP is built by experts in adolescent development and is designed to help teens develop:

  • Self-esteem and confidence
  • Emotional resilience
  • Grit and perseverance
  • Healthy communication and accountability

The program meets teens where they are and provides tools, coaching, and guidance to help them grow into strong, healthy, and capable adults.

To date, Jesse has helped millions of teenagers overcome adversity and step into happier, healthier, and more confident futures. His mission is to bring these life skills into every home and school possible.


For resources for parents and teens,  start here.