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Our Teen Coaching Program Overview

The Attitude Advantage Coaching Program is designed by teen experts to help Chicago teens build self‑esteem, confidence, grit, and resilience. As a major Midwestern city with top schools, competitive sports, and rich arts, Chicago teens face unique pressures—from academic demands to social expectations.

We offer two tailored coaching paths—one for teen girls and another for teen boys—each addressing gender‑specific challenges. We invest time to deeply understand your teen, then equip them with real, actionable tools to thrive academically, socially, and personally in Chicago.

Real Results from Decades of Experience
20,000+ hours coached
500+ parent/teen relationships repaired
50+ years of combined coaching experience



What’s Included in Our 12-Week Teen Coaching Program


12 week course

Our 12-week online teen coaching program is designed to set your Chicago teen on a path of self-discovery and success. All they need is access to a smart device with WiFi. Together, we’ll dig deep to get to the root of their problems and equip them with the tools they need to overcome challenges and find success both inside and outside of school.

keynote speech

To kick off their time in our teenage coaching course, teens and their parents will get access to the talk that has inspired over 1 million teens to date – The Attitude Is Everything Keynote speech.

mentors

 Research shows that having one consistent, caring adult in a teen’s life is one of the biggest factors contributing to their future success. Every single week, your teen will be introduced to inspirational and powerful mentors who are excited to connect with them and dedicated to preparing your teen for future success.

full parent access

Unlike traditional therapy, we give parents full access to everything that we are doing with their teens. The more parents participate, the better results we see in the lives of their kids.

weekly live coaching

Once a week, the teens in our program connect on a live Zoom session. Not only are these sessions incredibly valuable, but they’re also a lot of fun! Teens are taught a different life lesson each week and also get the opportunity to ask their questions live to our panel of teen experts.

daily texts

Through our daily text series, we engage both teens and their parents to make the program fun and educational. If kids aren’t having a good time, they aren’t going to participate. If they don’t want to participate, they aren’t going to get results.

success coach

Every teen is assigned their own personal Success Coach to work with during one-on-one coaching sessions. On these coaching calls we get deep with our teens, find the source of the problem, and then formulate a short and long-term game plan for success. 

24/7 support

We want to be fully accessible to every teen in case they need something. They can contact their Success Coach through our app 24 hours a day, Monday through Friday. If we can’t connect them with one of our life coaches online, we will pull them in for a quick call.

guidebook

At the completion of the program, every teen will receive their own personalized guidebook. This 100-page physical book breaks down everything they’ve learned over the past 12 weeks and is a roadmap for everything they need in life to go from where they are to where they want to be. 

teen experts

Throughout the program, teens and parents are given access to our panel of teen experts to help them navigate whatever situations they are dealing with.

Parent coaching

Each month, we host a one-hour coaching call for our parents. Parents are taught a powerful lesson on a topic related to raising teens. The lesson is followed by an open Q&A session, allowing parents to ask our top teen experts questions about whatever they are dealing with at home.

parent videos

Each parent will be asked to record a series of special videos that we will surprise their teen with at various times throughout the course of the program. These heartfelt videos help rebuild and grow the relationships between parents and teens.

MONEY BACK GUARANTEE!

We are so confident in our ability to turn your teen’s life around that if you and your teen actively participate in the program, we guarantee results.   

If after 90 days, we don’t improve your child’s self-esteem, then we will return every dollar you paid – no questions asked. Plus, we will continue to give them on-going coaching until they get the results you are looking for. 

                                                 Why Choose Our Teen Life Coaching Program?


  • Expert Coaches: Trained in adolescent psychology and urban teen challenges
  • Personalized Coaching: Custom-tailored plans based on each teen’s goals and personality
  • Chicago-Centric: Proudly serving teens across Lincoln Park, Wicker Park, Evanston, Naperville, and the broader metro




                Benefits for Teens

  • Boosted confidence and self-esteem
  • Greater emotional resilience and stress management
  • Improved communication with family and peers
  • Stronger motivation and coping skills




Parent Testimonials

Hear what parents in our program have to say! 

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Jennifer Duncan profile picture
Jennifer Duncan
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Jesse and The Attitude Advantage Program helped my daughter navigate and flourish through those challenging middle school years. She learned coping skills, found her voice and shared her struggles and triumphs with a team of safe, sensitive and professional adults. Having group sessions with other peers her age was one of her favorite parts of the program. This was such a unique and special program and I am so grateful that my daughter was a part of it.
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Hannah Dew profile picture
Hannah Dew
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The Attitude Advantage team truly cares about the well-being of our teens. The value that Jesse and his team provide is truly immense and goes far beyond simple coaching. The program genuinely empowers teens to help themselves and sets them up for a lifetime of resilience and success. They are doing incredible work and changing lives for the better.
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Ira Ram profile picture
Ira Ram
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I reached out the attitude advantage because I saw my son distracted,, low confidence and afraid to grow, being part of this program gave him self confidence, maturity and guidelines on how to face challenges in the near future. You as parents also get some assignments and guidance which I found very useful and thought me on how to approach my teenage.I am very thankful with the program and coaches for the work done and hope more people continue taking advantage of this resource if needed.
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Sajad Zalzala profile picture
Sajad Zalzala
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Jesse and his team and great to work with. They are responsive and seem genuinely eager to help teenagers improve their attitude on life.
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PamOK profile picture
PamOK
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I wanted to share our positive experience with Jesse and TAAP. Our son was going through a rough patch in his adolescence where we were starting to get concerned about his negative thoughts, angry outbursts and lack of confidence. It felt like it was happening more and more. We chose to look for a teen life coach that could help him navigate through what he was experiencing but also understood the type of kid that he is. Our son has big dreams in sports, and he is working hard to achieve them, but he was also struggling with the mental affect that competitive youth sports can have on kids. The TAAP program was able to provide him with an outlet to express his concerns. And as a former athlete, Jesse was able to connect with him and understand where our son was coming from. The program also provided him with the tools he needed to understand his feelings, break them down and learn to manage them better. It also gave him a point of reflection. The sessions with his coach as well as the weekly group sessions helped to give him perspective and better understanding on how to manage his feelings, and the tools he learned through his sessions helped him to navigate these feelings as well as provide him with a positive outlet. We were happy to see a positive change in our son and his overall attitude and confidence. We are grateful to this program for helping him to forge a happier, more positive path in his life.
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Tracy Ayers profile picture
Tracy Ayers
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Our experience with The Attitude Advantage Program was extremely positive. We had just taken custody of our then 12 year-old grandson. Initially, we had concerns about online therapy, but it proved to be the best choice. Kids these days are used to things being online so it was a platform he was totally comfortable with. The program's flexibility was a major advantage. With a busy schedule, the ability to have sessions from home removed the stress of travel and scheduling. My grandson felt more comfortable opening up in a private environment, which seemed to contribute to his progress. The communication options were also beneficial. The option for messaging and live chat sessions was a great feature. This allowed communication in a way that felt natural, leading to more consistent engagement. The therapist was responsive, compassionate, and skilled at connecting with adolescents. I was most impressed by the program's unique ability to teach my grandson how to deal with issues as they arose, how to predict situations and how to manage them. This is very different than focusing on the "what happened to get me here" and focused more on the, "this is where I am, and how am I going to positively navigate these situations." Both Jesse and the therapist, Lindsey, were great at communicating with me when I had questions, etc. We did follow up with in person counseling only to be told after a few sessions that our grandson already had the tools he needed to cope with issues as they arose. We totally attribute that to the Attitude Advantage Program!
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Dan Bilderback
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Can’t say enough about services offered!
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Nathan Richards profile picture
Nathan Richards
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It’s hard to explain just how isolating it can feel when your teen is struggling. But from day one, TAAP made us feel like we weren’t alone. The support from Jesse and his team, combined with the peer community our daughter connected with, became a foundation she could finally stand on. We watched her go from withdrawn and defeated to energized and focused. She smiles more. She tries more. And she believes in herself again. That’s the power of this community.
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Justin Jackson profile picture
Justin Jackson
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Jesse was really cool to meet and speak with. Very down to earth and his story was truly inspiring hoping to see him again soon!
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“Thanks to The Attitude Advantage Program our 13 year old daughter is thriving. We wanted to equip her with the tools to be successful in school and life and we saw a huge transformation in just 90 days. She loved the program and we’ve seen her grow in so many ways! She has really found her passions, built so much more confidence and learned how to look at every situation as a new challenge that she has the power to overcome. I cannot recommend this program highly enough to other parents who want to give their teenager a boost and what we like to call ‘the attitude advantage’!”

Gia Wanewright

Parent

“Jesse and the rest of The Attitude Advantage Program coaches are amazing. They really helped build our daughter’s self-confidence and shaped her character. She knows she can always turn to them for help and support with whatever she is facing. Jesse always goes above and beyond to make sure things happen and achieves great results. They are really great people, and we strongly recommend them”.

Peyman Jamshidi sharing parent success story about teen coaching
Peyman Jamshidi

Parent

Hey, I just want to thank you so much – we appreciate what you’ve done for our daughter! She continues to blossom thanks to your support. You guys rock and your dedication to this work is truly remarkable!

Annalisa Cilone parent testimonial on teen confidence transformation
Annalisa Cilone

Parent

Helping Chicago Teens Build Confidence and Life Skills


The Attitude Advantage Program (TAAP) is committed to helping Chicago teens grow into resilient, confident young adults. Through structured coaching and ongoing encouragement, your teen will emerge with clarity, purpose, and a strong sense of self.

Personalized Teen Coaching for Long-Lasting Growth

Every teen is unique. Our program is tailored to each teen’s personality, goals, and pace. Delivered online, we serve teens across Chicago-area neighborhoods—Lincoln Park, Hyde Park, Evanston, Skokie, and more—making quality coaching accessible citywide.

FAQs

Our program takes place over 12 weeks, with live weekly coaching sessions, additional one-on-one sessions with a Success Coach, and more.

What is teen coaching?

The teen program at The Attitude Advantage focuses on helping teenagers improve their lives. Both boys and girls ages 13–19 can participate. Our program helps teens build emotional strength, confidence, and life skills in a structured, supportive environment.

How do teen life coaching services work?

The Attitude Advantage offers a proven 12-week course with group sessions, personal coaches, parent involvement, and daily encouragement. Our teen life coaching program is an expert-designed experience that helps teenagers develop skills like self-esteem, confidence, grit, and resilience.

What can my teenager expect from the 12-week coaching program?

During the 12-week teen life coaching program, your teen will be empowered to embark on a journey of self-discovery and success. Through unique content, we’ll meet your teen exactly where they are and help them develop the skills necessary to overcome challenges and succeed inside and outside of the classroom.

What makes your teenage coaching program unique?

The Attitude Advantage is unlike any other teen life coaching program. Our holistic approach involves your teen, their parents/caregivers, and our coaches to create a well-rounded experience that everyone can benefit from.   We don’t just coach teens — we bring parents in too. It’s a full-circle experience combining mentorship, parent partnership, and consistent structure.

How many sessions is the teen life coaching program?

Our program takes place over 12 weeks, with live weekly coaching sessions, additional one-on-one sessions with a Success Coach, and more.

What exactly do life coaches do?

Life coaches are unbiased, third-party mentors trained to reach teens where they are. Our coaches focus on building self-confidence, improving mental health, and encouraging teenagers to develop the coping strategies they need to overcome life’s biggest challenges.

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