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This is for parents who know their teen is capable of more, but feel stuck reaching them.
- Confidence without arrogance
- Accountability without punishment
- Support without enabling
The #1 Teen Coaching Program for Confidence, Grit, and Real-Life Skills
We help teens build confidence, develop grit and resilience, and take ownership of their attitude with real coaching, accountability, and support that actually sticks.
The Attitude Advantage Program is our core teen life coaching program, designed for families seeking structured, results-driven support for their teenager.
As Seen On
Testimonials
Heidi Klum
Actress
“Great life lessons given out of an authentic journey. Jesse shares the keys every young person needs to chase their dreams.”
Allen Iverson
NBA
“Jesse is living proof that if you work hard and believe in yourself, anything is possible.”
Bill Walker
Former Governor of Alaska
“Using basketball as a tool to capture the attention of his audience, Jesse delivers the inspirational message that a great attitude will get you far. I applaud Jesse’s mission to change lives.”
Overview
The Attitude Advantage Program (TAAP) is our core life coaching program for teens, designed to help adolescents build confidence, resilience, emotional strength, and real-world life skills.
Our teen life coaching program combines
teen confidence coaching, practical life-skill development, and parent-involved teen coaching to help adolescents grow into resilient, capable young adults.
We also offer specialized coaching tracks for teen girls and teen boys, built on the same proven TAAP framework, to address the unique challenges each group faces.
What Coaching Looks like
Your teen meets with a coach to talk through what’s really going on, then they leave with a clear plan and simple action steps. We focus on building confidence, decision-making, discipline, communication, and follow-through, so progress shows up in real life.
What’s Included in Our 12-Week Program
12 week course
Our 12-week online teen coaching program is designed to set your child off on a path of self-discovery and success. All they need is access to a smart device with WiFi. Together, we’ll dig deep to get to the root of their problems and equip them with the tools they need to overcome challenges and find success both inside and outside of school.
keynote speech
To kick off their time in our teenage coaching course, teens and their parents will get access to the talk that has inspired over 1 million teens to date – The Attitude Is Everything Keynote speech.
mentors
The research shows that having one consistent, caring adult in a teen’s life is one of the biggest factors contributing to their future success. Every single week, your teen will be introduced to inspirational and powerful mentors who are excited to connect with them and dedicated to preparing your teen for future success.
full parent access
Unlike traditional therapy, we give parents full access to everything that we are doing with their teens. The more parents participate, the better results we see in the lives of their kids.
weekly live coaching
Once a week, the teens in our program connect on a live Zoom session. Not only are these sessions incredibly valuable, but they’re also a lot of fun! Teens are taught a different valuable life lesson each week and also get the opportunity to ask their questions live to our panel of teen experts.
Coach Check-Ins
Teens receive weekly check-ins and ongoing accountability to make sure lessons turn into real-world action, not just conversations. Coaches regularly follow up to confirm teens are applying what they’re learning, building habits, making better choices, and taking ownership of their growth.
success coach
Every teen is assigned their own personal Success Coach to work with during one-on-one teen coaching sessions. On these coaching calls we get deep with our teens, find the source of the problem, and then formulate a short and long-term game plan for success.
Coach Access
Teens have direct access to their Success Coach between sessions for support, guidance, and accountability. Coaches check in regularly and respond during the week to help teens stay on track and apply what they’re learning in real life.
guidebook
At the completion of the program, every teen will receive their own personalized guidebook. This 100 page physical book breaks down everything they’ve learned over the past 12 weeks and is a road map for everything they need in life to go from where they are to where they want to be.
teen experts
Throughout the program, teens and parents are given access to our panel of teen experts to help them navigate through whatever situation they are dealing with.
Parent coaching
Each month, we have a one-hour coaching call for our parents. Parents will be taught a powerful lesson on a topic related to raising teens. The lesson is followed by an open Q&A session, allowing parents to ask our top teen experts questions about whatever they are dealing with at home.
parent videos
Each parent will be asked to record a series of videos that we will surprise their teen with at various times throughout the course of the program. These special videos are powerful and help rebuild and grow the relationships between parents and teens.
MONEY BACK GUARANTEE
If your teen completes all required sessions and assignments but doesn’t show measurable improvement in confidence or self-esteem after 90 days, we’ll refund 100% of your payment—no fine print, just fairness. Plus, we’ll keep coaching your teen until they get the breakthrough you came to us for. Refund eligibility and process are detailed in the TAAP Enrollment Agreement.
Parent Testimonials
From Parents Who’ve Been Where You Are
These are real conversations from parents who were once unsure, overwhelmed, or searching for the right next step for their teen.
“Thanks to The Attitude Advantage Program our 13 year old daughter is thriving. We wanted to equip her with the tools to be successful in school and life and we saw a huge transformation in just 90 days. She loved the program and we’ve seen her grow in so many ways! She has really found her passions, built so much more confidence and learned how to look at every situation as a new challenge that she has the power to overcome. I cannot recommend this program highly enough to other parents who want to give their teenager a boost and what we like to call ‘the attitude advantage’!”
Gia Wanewright
Parent
“Jesse and the rest of The Attitude Advantage Program coaches are amazing. They really helped build our daughter’s self-confidence and shaped her character. She knows she can always turn to them for help and support with whatever she is facing. Jesse always goes above and beyond to make sure things happen and achieves great results. They are really great people, and we strongly recommend them”.
Peyman Jamshidi
Parent
Hey, I just want to thank you so much – we appreciate what you’ve done for our daughter! She continues to blossom thanks to your support. You guys rock and your dedication to this work is truly remarkable!
Annalisa Cilone
Parent
Honestly, our daughter has come so far. She’s a totally different person. People who had known her before, do not recognize her anymore. She recently came back from a mini vacation (Miami) she went on with a girl friend, all by themselves. And they met more friends while there. WOW… that’s huge. And it’s all due to TAAP and you, Jesse, and I am FOREVER grateful. I will never forget your kindness & help.
Lisa McKinley
Parent
Thank you – I have my little boy back!
Claudia Collins
Parent
Meet The Founder
See firsthand how we make this experience fun so kids buy in and get results!
Why Teens Listen to Mentors
You can tell your teen something a hundred times… but sometimes it takes a role model to make it click. NBA legend Danny Schayes shares how Olympic gold medalist Apolo Ohno finally got through to his son.
Watch the story below:
Explore More of our Online Life Coaching Programs for Teens
Our life coaching for teens approach is built around The Attitude Advantage Program (TAAP), our core teen life coaching program designed to help adolescents build confidence, resilience, emotional strength, and real-world life skills.
For families seeking a more personalized experience, we also offer specialized life coaching programs for teen girls and teen boys, built on the same proven TAAP framework to address the unique challenges each group faces.
Personalized Teen Coaching That Builds Real Confidence – Not Just Motivation
No two teens are the same and that’s exactly why The Attitude Advantage Program is built around personalized coaching, not generic advice or one-size-fits-all motivation.
We meet your teen where they are and help them develop the confidence, resilience, and self-trust they need to grow at school, at home, and in life.
Through a combination of one-on-one coaching, engaging group sessions, and consistent accountability, teens don’t just feel inspired, they learn how to take ownership of their choices and follow through .
This is not therapy.
This is not talk-only coaching.
It’s a structured, supportive experience designed to help teens reconnect with who they are, build momentum, and develop habits that last long after the program ends.
What makes this approach different:
- Personalized coaching plans tailored to your teen
- Real accountability that turns insight into action
- A supportive environment where teens feel understood, not judged
- Tools your teen can use immediately…and for life
How The Attitude Advantage Program Compares to Other Teen Coaching Programs
A clear, side-by-side comparison of structure, support, and accountability for teens and parents
| Feature / Benefit | TAAP (The Attitude Advantage Program) | Other Teen Coaching Programs |
|---|---|---|
| Parent Calls & Support | Weekly parent trainings + option to book 1‑on‑1 coaching with teen’s coach for aligned support | Weekly parent calls in a group setting, limited personalization |
| 1‑on‑1 Teen Coaching | 8 full 1‑on‑1 sessions with the same dedicated coach to build trust and a customized success plan | Limited or optional 1‑on‑1 sessions, often with rotating coaches |
| Group Coaching | Weekly dynamic group sessions led by Jesse & core team; engagement built on prior 1‑on‑1 connection | Large group Zooms with little personal interaction; rotating coaches |
| Founder Involvement | Work directly with Jesse from day one and throughout the program | Minimal or no direct access to founder |
| Accountability | Daily motivational teen/parent texts, weekly challenges (~95% completion), progress tracking, weekly teen check‑ins | Occasional check‑ins, limited accountability structures |
| Personalization | Tailored 1‑on‑1 plan, comprehensive testing with reports, parent video project, custom Guidebook for lasting success | Lacks true personalization or structured plans |
| Welcome Experience | Surprise Welcome Teen Box; 60‑min founder‑led parent call + 60‑min founder‑led teen kickoff + keynote pep talk | Standard orientation with staff |
| Incentives & Engagement | Surprise gift cards for milestones, thoughtful gifts, interactive curriculum (drives ~3× higher participation) | Typically no engagement incentives |
| Evidence & Curriculum | Transparent syllabus backed by ~70 peer‑reviewed studies | “Evidence‑based” claim without published sources |
| Teen‑Coach Relationship | 20+ hours of direct contact with the same coach to build relationship and trust | Coaches may rotate week to week, little continuity |
| Results Guarantee | True money‑back guarantee | “We’ll keep working with you” – no refunds |
| Role Model & Relatability | Jesse has high teen relatability: TV/commercials/films, celebrity endorsements, 1M+ teens reached live on tour | Typical professional background, often lacking teen relatability |
FAQs
Our program takes place over 12 weeks, with live weekly coaching sessions, additional one-on-one sessions with a Success Coach, and more.
The teen program at the Attitude Advantage is focused on teenagers. Both boys and girls in the age group 13 – 19 years can participate.
Teen life coaching is an expert-designed program that helps teenagers develop skills like self-esteem, confidence, grit, and resilience.
During the 12-week teen life coaching program, your teen will be empowered to embark on a journey of self-discovery and success. Through unique content, we’ll meet your teen exactly where they are and help them develop the skills necessary to overcome challenges and succeed inside and outside of the classroom.
The Attitude Advantage is unlike any other teen life coaching program. Our holistic approach involves your teen, their parents/caregivers, and our coaches to create a well-rounded experience that everyone can benefit from.
Our program takes place over 12 weeks, with live weekly coaching sessions, additional one-on-one sessions with a Success Coach, and more.
Teen life coaches are non-biased, third-party mentors trained to reach teens where they are. Our coaches focus on building self-confidence, improving mental health, and encouraging teenagers to develop the confidence and coping strategies they need to overcome life’s biggest challenges.
Parents have complete access to all activities involving their adolescents. Increased parental participation leads to better outcomes in the lives of their younger ones.
Schools interested in hiring a life coach for young adults can contact our support team or book a 30-minute discovery call. Schedule the call by entering relevant details in the form after clicking the “Book Your Call Today” button on the school program page.
The Attitude Advantage focuses on teens ages 13 through 19 years old.
During our 12-week online course, you can expect to participate in weekly live coaching with teens from all over the country. Additionally, each teen is paired with a one-on-one coach to help them dive deeper and find the source of their problems.
Each teen will also receive a personalized guidebook, access to powerful mentors, weekly support and access to a panel of teen experts. Additionally, parents are given full access to everything in our program, including weekly parent trainings.
Our team consists of certified coaches and experts with decades of combined experience working specifically with adolescents. Many are former professional athletes, educators, and mentors who understand how to connect with and inspire teens.
While every teen’s journey is different, most parents report a noticeable change in their teen’s confidence and attitude within the first 90 days of the program.
Teen life coaching typically ranges from $1,500 to – $10,000 , depending on the depth and resources of the program. Therapy costs average $150–$250/hour and often requires a long-term total investment of $24,000–$65,000.
