What teens build here lasts far beyond the program
Confidence, resilience, and the skills to handle pressure — at school, at home, and in real life.
Testimonials & Success Stories from Parents & Teens!
Heidi Klum
Actress
“Great life lessons given out of an authentic journey. Jesse shares the keys every young person needs to chase their dreams.”
Allen Iverson
NBA
“Jesse is living proof that if you work hard and believe in yourself, anything is possible.”
Bill Walker
Former Governor of Alaska
“Using basketball as a tool to capture the attention of his audience, Jesse delivers the inspirational message that a great attitude will get you far. I applaud Jesse’s mission to change lives.”
A Proven Track Record with Teens and Families
Reaching teens through coaching, live events, and digital education for decades.
- 20,000+ hours coached
- 500+ parent–teen relationships repaired
- 50+ years of combined coaching experience
We’ve reached millions of teens through programs, live events, and digital content — and helped families create lasting change.
When teens feel stuck, parents need real support — not guesswork
Today’s teens are navigating academic pressure, social media, identity, and constant comparison. Many parents know something is off — but aren’t sure how to help without pushing too hard or pulling away.
- Build confidence and self-trust
- Learn to handle pressure and setbacks
- Improve communication at home
- Take ownership of decisions and goals
Hear what parents in our teen coaching program have to say!
“Thanks to The Attitude Advantage Program our 13 year old daughter is thriving. We wanted to equip her with the tools to be successful in school and life and we saw a huge transformation in just 90 days. She loved the program and we’ve seen her grow in so many ways! She has really found her passions, built so much more confidence and learned how to look at every situation as a new challenge that she has the power to overcome. I cannot recommend this program highly enough to other parents who want to give their teenager a boost and what we like to call ‘the attitude advantage’!”
Gia Wanewright
Parent
“Jesse and the rest of The Attitude Advantage Program coaches are amazing. They really helped build our daughter’s self-confidence and shaped her character. She knows she can always turn to them for help and support with whatever she is facing. Jesse always goes above and beyond to make sure things happen and achieves great results. They are really great people, and we strongly recommend them”.
Peyman Jamshidi
Parent
Hey, I just want to thank you so much – we appreciate what you’ve done for our daughter! She continues to blossom thanks to your support. You guys rock and your dedication to this work is truly remarkable!
Annalisa Cilone
Parent
Honestly, our daughter has come so far. She’s a totally different person. People who had known her before, do not recognize her anymore. She recently came back from a mini vacation (Miami) she went on with a girl friend, all by themselves. And they met more friends while there. WOW… that’s huge. And it’s all due to TAAP and you, Jesse, and I am FOREVER grateful. I will never forget your kindness & help.
Lisa McKinley
Parent
Thank you – I have my little boy back!
Claudia Collins
Parent
Meet The Founder: Jesse LeBeau
See firsthand how we make this experience fun so kids buy in and get results! – Jesse LeBeau
Why Teens Listen to Mentors
You can tell your teen something a hundred times… but sometimes it takes a role model to make it click. NBA legend Danny Schayes shares how Olympic gold medalist Apolo Ohno finally got through to his son.
Watch the story below:
Meet Jesse LeBeau – Founder of The Attitude Advantage Program
I’m Jesse LeBeau—youth speaker, best-selling author, and founder of The Attitude Advantage Program (TAAP), created to help teens build real confidence, resilience, and personal responsibility.
I grew up as the “underdog” who was often overlooked, so I know what it feels like to doubt yourself and wonder where you fit in. That experience drives everything I do. Today, I use my story, practical mindset tools, and our coaching system to help teens feel seen, believe in themselves, and start making better choices every day.
Through teen coaching, school assemblies and digital content, my team and I have reached millions of teens, giving families a positive, practical path forward.
What teens learn through TAAP:
- Build authentic confidence and self-esteem
- Take ownership of their choices and actions
- Handle stress, setbacks, and social pressure with resilience
If you’re ready for your teen to have a coach who truly gets them, I’d love to help.
Learn more about the Teen Program →
Social-Emotional Program for Schools
TAAP also partners with schools through assemblies and practical student resources that support confidence, resilience, and positive decision-making.
