How much does teen life coaching cost?

Teen life coaching typically ranges from $1,500 to $10,000, depending on the depth and resources of the program. Therapy costs average $150–$250 per hour and often require a long-term total investment of $24,000–$65,000.

How long does it take to see results from the coaching program?

While every teen’s journey is different, most parents report a noticeable change in their teen's confidence and attitude within the first 90 days of the program.

What are your coaches' qualifications?

Our team consists of certified coaches and experts with decades of combined experience working specifically with adolescents. Many are former professional athletes, educators, and mentors who understand how to connect with and inspire young adults.

How are life coaching sessions conducted?

During our 12-week online course, you can expect to participate in weekly live coaching with teens from all over the country. Additionally, each teen is paired with a one-on-one coach to help them dive deeper and find the source of their challenges. Each teen also receives a personalized guidebook, access to powerful mentors, 24/7 support, daily texts, and access to a panel of teen experts. Parents are given full access to everything in our program, including a monthly one-hour parent coaching call.

What age group do your Teen Life Coaches work with?

The Attitude Advantage focuses on teens ages 13 through 19 years old.

What is a teen life coach, and how can they help my child?

A teen life coach is specifically trained to help identify roadblocks. By giving teens access to tools and resources, they can feel equipped to overcome their challenges and find success.

Does The Attitude Advantage Program provide any mental health support?

Yes, we offer a broad range of choices addressing difficulties such as mental health, anxiety therapy, confidence development, and online life coaching programs for adolescents.

How can schools collaborate with you for the benefit of their students?

Schools interested in hiring a life coach for young adults can contact our support team or book a 30-minute discovery call with Jesse LeBeau. Schedule the call by entering relevant details in the form after clicking the "Book Your Call Today" button on the school program page.

Do you involve parents in this teen learning program?

Parents have complete access to all activities involving their adolescents. Increased parental participation leads to better outcomes in the lives of their younger ones.

Give Your Teen The Attitude Advantage!

What teens build here lasts far beyond the program

Confidence, resilience, and the skills to handle pressure – at school, at home, and in real life.

Not sure if your teen actually needs help?

Take our 60-second Parent Assessment and we’ll help point you in the right direction.

Take the Parent Assessment

Testimonials & Success Stories from Parents & Teens!

Heidi Klum

Actress

“Great life lessons given out of an authentic journey. Jesse shares the keys every young person needs to chase their dreams.”

Allen Iverson

NBA

“Jesse is living proof that if you work hard and believe in yourself, anything is possible.”

Bill Walker

Former Governor of Alaska

“Using basketball as a tool to capture the attention of his audience, Jesse delivers the inspirational message that a great attitude will get you far. I applaud Jesse’s mission to change lives.”

      EXCELLENT  
   Based on 40 reviews 
    
 
 
 
   
 
 
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   Jennifer Duncan 
 
 
 
 Trustindex verifies that the original source of the review is Google. Jesse and The Attitude Advantage Program helped my daughter navigate and flourish through those challenging middle school years. She learned coping skills, found her voice and shared her struggles and triumphs with a team of safe, sensitive and professional adults. Having group sessions with other peers her age was one of her favorite parts of the program. This was such a unique and special program and I am so grateful that my daughter was a part of it.
  
 
      Posted on Google  
   
   Hannah Dew 
 
 
 
 Trustindex verifies that the original source of the review is Google. The Attitude Advantage team truly cares about the well-being of our teens. The value that Jesse and his team provide is truly immense and goes far beyond simple coaching. The program genuinely empowers teens to help themselves and sets them up for a lifetime of resilience and success. They are doing incredible work and changing lives for the better.
  
 
      Posted on Google  
   
   Ira Ram 
 
 
 
 Trustindex verifies that the original source of the review is Google. I reached out the attitude advantage because I saw my son distracted,, low confidence and afraid to grow, being part of this program gave him self confidence, maturity and guidelines on how to face challenges in the near future. You as parents also get some assignments and guidance which I found very useful and thought me on how to approach my teenage.I am very thankful with the program and coaches for the work done and hope more people continue taking advantage of this resource if needed.
  
 
      Posted on Google  
   
   Sajad Zalzala 
 
 
 
 Trustindex verifies that the original source of the review is Google. Jesse and his team and great to work with.  They are responsive and seem genuinely eager to help teenagers improve their attitude on life.
  
 
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   PamOK 
 
 
 
 Trustindex verifies that the original source of the review is Google. I wanted to share our positive experience with Jesse and TAAP.  Our son was going through a rough patch in his adolescence where we were starting to get concerned about his negative thoughts, angry outbursts and lack of confidence. It felt like it was happening more and more.  We chose to look for a teen life coach that could help him navigate through what he was experiencing but also understood the type of kid that he is.  Our son has big dreams in sports, and he is working hard to achieve them, but he was also struggling with the mental affect that competitive youth sports can have on kids.  The TAAP program was able to provide him with an outlet to express his concerns.  And as a former athlete, Jesse was able to connect with him and understand where our son was coming from. The program also provided him with the tools he needed to understand his feelings, break them down and learn to manage them better.  It also gave him a point of reflection.  The sessions with his coach as well as the weekly group sessions helped to give him perspective and better understanding on how to manage his feelings, and the tools he learned through his sessions helped him to navigate these feelings as well as provide him with a positive outlet.  We were happy to see a positive change in our son and his overall attitude and confidence.  We are grateful to this program for helping him to forge a happier, more positive path in his life.
  
 
      Posted on Google  
   
   Tracy Ayers 
 
 
 
 Trustindex verifies that the original source of the review is Google. Our experience with The Attitude Advantage Program was extremely positive.  We had just taken custody of our then 12 year-old grandson.  Initially, we had concerns about online therapy, but it proved to be the best choice.  Kids these days are used to things being online so it was a platform he was totally comfortable with. The program's flexibility was a major advantage. With a busy schedule, the ability to have sessions from home removed the stress of travel and scheduling. My grandson felt more comfortable opening up in a private environment, which seemed to contribute to his progress. The communication options were also beneficial. The option for messaging and live chat sessions was a great feature. This allowed communication in a way that felt natural, leading to more consistent engagement. The therapist was responsive, compassionate, and skilled at connecting with adolescents. I was most impressed by the program's unique ability to teach my grandson how to deal with issues as they arose, how to predict situations and how to manage them.  This is very different than focusing on the "what happened to get me here" and focused more on the, "this is where I am, and how am I going to positively navigate these situations." Both Jesse and the therapist, Lindsey, were great at communicating with me when I had questions, etc. We did follow up with in person counseling only to be told after a few sessions that our grandson already had the tools he needed to cope with issues as they arose.  We totally attribute that to the Attitude Advantage Program!
  
 
      Posted on Google  
   
   Dan Bilderback 
 
 
 
 Trustindex verifies that the original source of the review is Google. Can’t say enough about services offered!
  
 
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   Nathan Richards 
 
 
 
 Trustindex verifies that the original source of the review is Google. It’s hard to explain just how isolating it can feel when your teen is struggling. But from day one, TAAP made us feel like we weren’t alone. The support from Jesse and his team, combined with the peer community our daughter connected with, became a foundation she could finally stand on. We watched her go from withdrawn and defeated to energized and focused. She smiles more. She tries more. And she believes in herself again. That’s the power of this community.
  
 
      Posted on Google  
   
   Justin Jackson 
 
 
 
 Trustindex verifies that the original source of the review is Google. Jesse was really cool to meet and speak with. Very down to earth and his story was truly inspiring hoping to see him again soon!
  
 
  
  
 
     Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

A Proven Track Record with Teens and Families

Reaching teens through coaching, live events, and digital education for decades.

20,000+ hours coached
500+ parent–teen relationships repaired
50+ years of combined coaching experience

We’ve reached millions of teens through programs, live events, and digital content – and helped families create lasting change.

When teens feel stuck, parents need real support – not guesswork

Today’s teens are navigating academic pressure, social media, identity, and constant comparison. Many parents know something is off – but aren’t sure how to help without pushing too hard or pulling away.

Build confidence and self-trust
Learn to handle pressure and setbacks
Improve communication at home
Take ownership of decisions and goals

Explore the Teen Program →

Hear what parents in our teen coaching program have to say!

“Thanks to The Attitude Advantage Program our 13 year old daughter is thriving. We wanted to equip her with the tools to be successful in school and life and we saw a huge transformation in just 90 days. She loved the program and we’ve seen her grow in so many ways! She has really found her passions, built so much more confidence and learned how to look at every situation as a new challenge that she has the power to overcome. I cannot recommend this program highly enough to other parents who want to give their teenager a boost and what we like to call ‘the attitude advantage’!”

Gia Wanewright

Parent

“Jesse and the rest of The Attitude Advantage Program coaches are amazing. They really helped build our daughter’s self-confidence and shaped her character. She knows she can always turn to them for help and support with whatever she is facing. Jesse always goes above and beyond to make sure things happen and achieves great results. They are really great people, and we strongly recommend them”.

Peyman Jamshidi

Parent

Hey, I just want to thank you so much – we appreciate what you’ve done for our daughter! She continues to blossom thanks to your support. You guys rock and your dedication to this work is truly remarkable!

Annalisa Cilone

Parent

Honestly, our daughter has come so far. She’s a totally different person. People who had known her before, do not recognize her anymore. She recently came back from a mini vacation (Miami) she went on with a girl friend, all by themselves. And they met more friends while there. WOW… that’s huge. And it’s all due to TAAP and you, Jesse, and I am FOREVER grateful. I will never forget your kindness & help.

Lisa McKinley

Parent

Thank you – I have my little boy back!

Claudia Collins

Parent

Meet The Founder: Jesse LeBeau

See firsthand how we make this experience fun so kids buy in and get results!

Learn About the Teen Program

Why Teens Listen to Mentors

You can tell your teen something a hundred times… but sometimes it takes a role model to make it click. NBA legend Danny Schayes shares how Olympic gold medalist Apolo Ohno finally got through to his son.

Watch the story below:

Meet Jesse LeBeau – Founder of The Attitude Advantage Program

I’m Jesse LeBeau—youth speaker, best-selling author, and founder of The Attitude Advantage Program (TAAP), created to help teens build real confidence, resilience, and personal responsibility.

I grew up as the “underdog” who was often overlooked, so I know what it feels like to doubt yourself and wonder where you fit in. That experience drives everything I do. Today, I use my story, practical mindset tools, and our coaching system to help teens feel seen, believe in themselves, and start making better choices every day.

Through teen coaching, school assemblies and digital content, my team and I have reached millions of teens, giving families a positive, practical path forward.

What teens learn through TAAP:

Build authentic confidence and self-esteem
Take ownership of their choices and actions
Handle stress, setbacks, and social pressure with resilience

If you’re ready for your teen to have a coach who truly gets them, I’d love to help.

Learn more about the Teen Program →

Explore the Teen Program

Social-Emotional Program for Schools

TAAP also partners with schools through assemblies and practical student resources that support confidence, resilience, and positive decision-making.

Explore School Programs

A PROVEN SUPPORT SYSTEM FOR TEENS AND THE PARENTS WHO CARE ABOUT THEM.

Weekly coaching, accountability, and real-life skills that help teens build confidence, responsibility, and momentum.

What teens build here lasts far beyond the program

Not sure if your teen actually needs help?