Part of our core Teen Life Coaching Program, adapted specifically for boys.
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Testimonials
Heidi Klum
Actress
“Great life lessons given out of an authentic journey. Jesse shares the keys every young person needs to chase their dreams.”
Allen Iverson
NBA
“Jesse is living proof that if you work hard and believe in yourself, anything is possible.”
Bill Walker
Former Governor of Alaska
“Using basketball as a tool to capture the attention of his audience, Jesse delivers the inspirational message that a great attitude will get you far. I applaud Jesse’s mission to change lives.”
Overview of the Teen Boy Life Coaching Program
The Attitude Advantage Program (TAAP) is a structured teen life coaching program designed for boys who need more than motivation or talk-based support. We help teen boys build confidence, discipline, emotional control, and follow-through through a clear weekly framework that turns insight into action.
Many parents come to us because their son is capable, but stuck. Maybe he’s unmotivated, reactive, shutting down, or struggling to handle pressure. TAAP addresses this by pairing weekly live coaching with real accountability, so lessons don’t stop when the call ends.
This is not therapy, and it’s not a passive online course. TAAP gives teen boys a consistent coach, practical tools, and ongoing follow-up that helps them apply what they’re learning at school, at home, and in real-life situations.
Parents are included in the process so progress doesn’t disappear between sessions and so growth sticks long after the program ends.
What’s Inside the Coaching Program for Teen Boys
TAAP is built around consistency, accountability, and real-world application. Every element of the program is designed to help teen boys take action, build confidence through follow-through, and apply what they’re learning outside of coaching sessions.
12 week course
Our online life coaching program runs for 12 weeks. During this time, our goal is to get results as quickly as possible by diving deep to get to the root of the problem. All teens need to participate is a smart device with reliable WiFi.
keynote speech
To kick off our live coaching for teens program, everyone – kids and parents – will receive access to the Attitude is Everything keynote speech. This talk has inspired over one million teens to jump into our teen empowerment programs and prepare for a better future.
mentors
Research shows that having one consistent, caring adult in a teen’s life is one of the biggest factors contributing to their future success. Every week, teens in this coaching program will be introduced to powerful mentors who understand the specific experiences and challenges boys face. Their goal is to maximize their exposure to inspirational people that they are excited to connect with, preparing your teen for success outside of the program.
full parent access
Unlike traditional therapy and other teen empowerment programs, we give parents full access to everything their teen is exposed to. Over the years, we have found that we see better results when parents participate in the program.
weekly live coaching
Once a week, we have a live Zoom session with teens from all over the country. These meetings are a fun and interactive way for teenagers to learn valuable life lessons and get the opportunity to ask their questions live to our panel of life coaches for boys every single week.
Coach Check-Ins
Teens receive weekly check-ins and ongoing accountability to make sure lessons turn into real-world action, not just conversations. Coaches regularly follow up to confirm teens are applying what they’re learning, building habits, making better choices, and taking ownership of their growth.
success coach
Every teen is assigned their own personal life coach for boys. This life coach will work with them in one-on-one teen coaching sessions. On these coaching calls, we get deep with our teens, find the source of the problem, and then formulate a short and long-term game plan for success.
Coach Access
Teens have direct access to their Success Coach between sessions for support, guidance, and accountability. Coaches check in regularly and respond during the week to help teens stay on track and apply what they’re learning in real life.
guidebook
Upon graduation from the program, every boy will get his own personalized guidebook. This 100-page physical book breaks down everything they’ve learned over the past 12 weeks. It is an excellent road map for everything they need to go from where they are to where they want to be.
teen BOY experts
Throughout the entire program, participants will have access to a life coach for boys who can help them navigate situations that are specific to the male experience.
Parent coaching
We don’t just offer life coaching for teens. Parents get access to professional knowledge, too! Each month, we have a one-hour coaching call for our parents. After learning a powerful lesson on a topic related to raising teens, we open the floor for a live Q&A so parents can ask our professionals about specific situations they are dealing with at home.
parent videos
At the beginning of the program, each parent will be asked to record a series of videos that we will surprise their teen with at various times throughout the course of the program. These special videos are powerful and help rebuild and grow the relationships between parent and teen.
MONEY BACK GUARANTEE
If your teen completes all required sessions and assignments but doesn’t show measurable improvement in confidence or self-esteem after 90 days, we’ll refund 100% of your payment—no fine print, just fairness. Plus, we’ll keep coaching your teen until they get the breakthrough you came to us for. Refund eligibility and process are detailed in the TAAP Enrollment Agreement.
Not sure if this program is the right fit for your son?
Take the 60-second Parent Assessment and see if coaching could help.
Why Our Teen Coaching Program for Boys Works
Our teen boy life coaching program is designed specifically for the emotional, social, and developmental challenges boys face during adolescence. Rather than offering surface-level advice or short-term motivation, we focus on helping teen boys build confidence, resilience, accountability, and real-world life skills they can rely on long after the program ends.
At The Attitude Advantage Program, we go deeper than traditional therapy or generic teen coaching programs. We work to understand the root causes behind a teen’s struggles — whether it’s low confidence, lack of motivation, emotional regulation, peer pressure, or fear of failure — and then create a structured, personalized plan to help him move forward with clarity and purpose.
Through consistent 1-on-1 coaching, weekly live group sessions, and ongoing accountability, teen boys learn how to take ownership of their choices, develop emotional awareness, and apply what they’re learning in real-life situations. This approach helps boys gain confidence not just in sessions, but at school, at home, in sports, and in social settings.
Our coaching philosophy is rooted in connection, structure, and action. Teens aren’t just told what to do — they’re guided, challenged, and supported as they practice new habits and behaviors in real time. This is the same proven framework used across our broader Teen Life Coaching Program, adapted specifically to support the unique needs and experiences of teen boys.
At The Attitude Advantage, we don’t believe in quick fixes. We believe in equipping teen boys with the mindset, tools, and support system they need to navigate adolescence with confidence and step into adulthood prepared, capable, and resilient.
Weekly Live Coaching & Mentorship
Our weekly live coaching and mentorship program for teen boys provides consistent guidance, accountability, and real-time support during one of the most critical stages of development. These live sessions are designed to help teen boys build confidence, strengthen emotional intelligence, and develop practical life skills they can apply immediately.
Unlike pre-recorded courses or traditional therapy models, our live coaching sessions are interactive and relationship-driven. Teen boys actively participate, ask questions, and work through real challenges alongside experienced coaches and mentors who understand the pressures today’s teens face — from school stress and social dynamics to confidence, motivation, and identity.
Each week, teen boys are guided through meaningful discussions, mindset shifts, and practical exercises that reinforce responsibility, resilience, and self-belief. Combined with structured accountability and coach follow-ups, these live sessions help ensure that growth doesn’t stop when the call ends.
This approach is a core part of our broader online teen life coaching framework, which emphasizes connection, consistency, and action over passive content. By pairing live mentorship with personalized coaching and parent involvement, we create an environment where teen boys feel supported, challenged, and motivated to grow.
Through weekly live coaching, teen boys don’t just learn what confidence and resilience look like — they practice them, week after week, in a setting that builds trust, momentum, and lasting change.
Explore More Life Coaching Programs for Teen Boys
Teen boys today face unique pressures as they grow into young men. From academic expectations and social dynamics to confidence, motivation, and emotional regulation, adolescence can feel overwhelming without the right support system in place.
Life coaching for teen boys focuses on helping them develop the skills they need to navigate these challenges with clarity and confidence. Through structured guidance, accountability, and consistent mentorship, teen boys learn how to manage stress, communicate effectively, take responsibility for their actions, and build resilience in real-world situations.
Rather than offering quick fixes or surface-level motivation, an effective teen boy coaching program emphasizes long-term growth. By practicing new habits, strengthening decision-making skills, and learning how to handle setbacks constructively, teen boys gain the confidence to move forward with purpose.
At its core, life coaching for teen boys is about helping young men understand themselves, trust their abilities, and develop the mindset needed to succeed in school, relationships, and life beyond adolescence.
Parent Testimonials
From Parents Who’ve Been Where You Are
These are real conversations from parents who were once unsure, overwhelmed, or searching for the right next step for their teen.
“Thanks to The Attitude Advantage Program our 13 year old daughter is thriving. We wanted to equip her with the tools to be successful in school and life and we saw a huge transformation in just 90 days. She loved the program and we’ve seen her grow in so many ways! She has really found her passions, built so much more confidence and learned how to look at every situation as a new challenge that she has the power to overcome. I cannot recommend this program highly enough to other parents who want to give their teenager a boost and what we like to call ‘the attitude advantage’!”
Gia Wanewright
Parent
“Jesse and the rest of The Attitude Advantage Program coaches are amazing. They really helped build our daughter’s self-confidence and shaped her character. She knows she can always turn to them for help and support with whatever she is facing. Jesse always goes above and beyond to make sure things happen and achieves great results. They are really great people, and we strongly recommend them”.
Peyman Jamshidi
Parent
Hey, I just want to thank you so much – we appreciate what you’ve done for our daughter! She continues to blossom thanks to your support. You guys rock and your dedication to this work is truly remarkable!
Annalisa Cilone
Parent
Honestly, our daughter has come so far. She’s a totally different person. People who had known her before, do not recognize her anymore. She recently came back from a mini vacation (Miami) she went on with a girl friend, all by themselves. And they met more friends while there. WOW… that’s huge. And it’s all due to TAAP and you, Jesse, and I am FOREVER grateful. I will never forget your kindness & help.
Lisa McKinley
Parent
Thank you – I have my little boy back!
Claudia Collins
Parent
Meet The Founder
See firsthand how we make this experience fun so kids buy in and get results!
Why Teens Listen to Mentors
You can tell your teen something a hundred times… but sometimes it takes a role model to make it click. NBA legend Danny Schayes shares how Olympic gold medalist Apolo Ohno finally got through to his son.
Watch the story below:
Explore More of our Online Life Coaching Programs for Boys
Teen boys today face increasing pressure. Academically, socially, and emotionally during a critical stage of development.
Confidence can dip. Motivation can fade. Emotional regulation and decision-making often lag behind expectations.
Our online life coaching programs for boys are designed to meet teens exactly where they are and help them build the skills they need to grow into confident, capable young men. We focus on developing resilience, self-awareness, accountability, and healthy communication, not just short-term motivation.
Through structured coaching, consistent mentorship, and parent-involved support, we help teenage boys learn how to:
- Build confidence from the inside out
- Navigate stress, peer pressure, and self-doubt
- Develop strong habits and decision-making skills
- Strengthen emotional maturity and self-control
- Prepare for real-world challenges beyond school
This approach allows teens to grow steadily over time (with guidance, structure, and accountability) while parents stay informed and aligned throughout the process.
How TAAP Compares to Other Teen Coaching Programs
How TAAP Was Designed to Address Common Gaps in Teen Coaching
This comparison reflects a structured review of common teen coaching models, parent feedback, and program features across the industry. TAAP was intentionally built to solve the most frequent gaps parents report including lack of personalization, weak accountability, limited parent involvement, and inconsistent coaching relationships.
| Feature / Benefit | TAAP (The Attitude Advantage Program) | Other Teen Coaching Programs |
|---|---|---|
| Parent Calls & Support | Weekly parent trainings + option to book 1‑on‑1 coaching with teen’s coach for aligned support | Weekly parent calls in a group setting, limited personalization |
| 1‑on‑1 Teen Coaching | 8 full 1‑on‑1 sessions with the same dedicated coach to build trust and a customized success plan | Limited or optional 1‑on‑1 sessions, often with rotating coaches |
| Group Coaching | Weekly dynamic group sessions led by Jesse & core team; engagement built on prior 1‑on‑1 connection | Large group Zooms with little personal interaction; rotating coaches |
| Founder Involvement | Work directly with Jesse from day one and throughout the program | Minimal or no direct access to founder |
| Accountability | Daily motivational teen/parent texts, weekly challenges (~95% completion), progress tracking, weekly teen check‑ins | Occasional check‑ins, limited accountability structures |
| Personalization | Tailored 1‑on‑1 plan, comprehensive testing with reports, parent video project, custom Guidebook for lasting success | Lacks true personalization or structured plans |
| Welcome Experience | Surprise Welcome Teen Box; 60‑min founder‑led parent call + 60‑min founder‑led teen kickoff + keynote pep talk | Standard orientation with staff |
| Incentives & Engagement | Surprise gift cards for milestones, thoughtful gifts, interactive curriculum (drives ~3× higher participation) | Typically no engagement incentives |
| Evidence & Curriculum | Transparent syllabus backed by ~70 peer‑reviewed studies | “Evidence‑based” claim without published sources |
| Teen‑Coach Relationship | 20+ hours of direct contact with the same coach to build relationship and trust | Coaches may rotate week to week, little continuity |
| Results Guarantee | True money‑back guarantee | “We’ll keep working with you” – no refunds |
| Role Model & Relatability | Jesse has high teen relatability: TV/commercials/films, celebrity endorsements, 1M+ teens reached live on tour | Typical professional background, often lacking teen relatability |
FAQs
The Attitude Advantage teen boy life coaching program is designed to help guide teenagers through the unique challenges that pop up on their way to adulthood. Our program focuses on building resilience, grit, self-esteem, and confidence so they can tackle life’s challenges.
Life coaching is beneficial because it introduces an unbiased, third-party mentor specifically trained to address the problems and challenges confronting teen boys today. Through their personalized mentorship and our expertly designed coaching sessions, teen boys in our program gain a deeper understanding of themselves and develop the confidence and resilience they need to succeed.
Teens participating in the Attitude Advantage program can expect an engaging journey of self-discovery and empowerment. During our 12 weeks together, we’ll dig deep into the root of their problems to develop the skills necessary to build a life of happiness and fulfillment. Our program uses a mixture of live coaching sessions, a keynote speech, one-on-one success coaching, 24/7 access to mentors, daily motivational texts, and a personalized guidebook to help your teen boy reach their full potential.
Yes! Our program is different in that we welcome and encourage parental involvement. We want you to be part of the development of your teen son.
Our program takes part over 12 weeks. Upon graduation, your teen son will receive a personalized guidebook to reference when necessary.
The Attitude Advantage is different from other teen coaching programs because we aren’t a one-size-fits-all program. We dive deep into understanding the specific needs and experiences of teen boys. Our tailored coaching and mentorship go beyond surface-level solutions. Our program focuses on fostering a supportive community, offering 24/7 support, and integrating parents into the process.
This program is suitable for boys ages 13-19.
