As Seen On
Testimonials
Heidi Klum
Actress
“Great life lessons given out of an authentic journey. Jesse shares the keys every young person needs to chase their dreams.”
Allen Iverson
NBA
“Jesse is living proof that if you work hard and believe in yourself, anything is possible.”
Bill Walker
Former Governor of Alaska
“Using basketball as a tool to capture the attention of his audience, Jesse delivers the inspirational message that a great attitude will get you far. I applaud Jesse’s mission to change lives.”
Overview
The Attitude Advantage Program’s Teen Girl Life Coaching Program is designed to support teen girls as they build confidence, self-worth, resilience, and stronger life skills.
We understand the pressures girls face today, social comparison, stress, friendship challenges, and identity development and we give them tools that translate into real-world change.
Through coaching, accountability, and a proven structure, your daughter builds the mindset and habits to navigate adolescence with more stability and self-trust.
What’s Inside the Program
12 week course
We run a 12 week online life coaching program and all our students need is a smart device with access to Wi-Fi. Our goal is to get results as fast as possible and we do that by getting under the hood and getting to the root of the problem.
keynote speech
Everyone (including parents) get access to The Attitude Is Everything Keynote speech to kick off the program. This talk has inspired over 1 million teens to date and goes for up to $15K in the marketplace.
Female mentors
Teens are introduced to powerful female role models and mentors every single week to maximize their exposure to inspirational men and women that they are excited to connect with. The
research shows that having one consistent, caring adult in the life of a teen is one of the biggest factors contributing to their future success.
full parent access
Unlike traditional therapy, we give parents full access to everything that we are doing with their daughter. The more parents participate, the better results we see in the lives of their kids.
weekly live coaching
Once a week we have a live ZOOM session with our teens from all over the country. These meetings are a ton of fun. Not only are the teens taught a different valuable life lesson each week they also get the opportunity to ask their questions live to our panel of teen experts every single week.
Coach Check-Ins
Teens receive weekly check-ins and ongoing accountability to make sure lessons turn into real-world action, not just conversations. Coaches regularly follow up to confirm teens are applying what they’re learning, building habits, making better choices, and taking ownership of their growth.
success coach
Every girl is assigned their own personal success coach who will work with them in 1 on 1 teen coaching sessions. On these coaching calls we get deep with our teens, find the source of the problem and then formulate a short and long-term game plan for success.
Coach Access
Teens have direct access to their Success Coach between sessions for support, guidance, and accountability. Coaches check in regularly and respond during the week to help teens stay on track and apply what they’re learning in real life.
guidebook
Every teen gets their own personalized guidebook at the completion of the program. This 100 page physical book breaks down everything they’ve learned over the 12 weeks and is a road map for everything they need in life to go from where they are to where they want to be.
teen GIRL experts
Throughout the entire program both teens and parents are given access to our panel of teen experts to help them navigate through whatever situation they are dealing with.
Parent coaching
Each month we have a one hour coaching call for our parents. Parents will be taught a powerful lesson on a topic related to raising teens that is followed by an open Q & A. This way, parents can ask questions to our top teen experts about whatever they are dealing with at home.
parent videos
Each parent will be asked to record a series of videos that we will surprise their teen with at various times throughout the course of the program. These special videos are powerful and help rebuild and grow the relationships between parent and teen.
MONEY BACK GUARANTEE
If your teen completes all required sessions and assignments but doesn’t show measurable improvement in confidence or self-esteem after 90 days, we’ll refund 100% of your payment—no fine print, just fairness. Plus, we’ll keep coaching your teen until they get the breakthrough you came to us for. Refund eligibility and process are detailed in the TAAP Enrollment Agreement.
At The Attitude Advantage, we’re more than just onlookers; we’re enthusiastic champions for your daughter, celebrating her accomplishments and encouraging her to set new objectives. Our dedication lies in being a constant presence, rejoicing in every triumph and offering direction amidst every challenge.
We’re thrilled to invite you and your daughter into our community. Become a part of TAAP, and together, let’s start on this transformative adventure.
Not sure if this program is the right fit for your daughter?
Take the 60-second Parent Assessment and see if coaching could help.
Parent Testimonials
From Parents Who’ve Been Where You Are
These are real conversations from parents who were once unsure, overwhelmed, or searching for the right next step for their teen.
“Thanks to The Attitude Advantage Program our 13 year old daughter is thriving. We wanted to equip her with the tools to be successful in school and life and we saw a huge transformation in just 90 days. She loved the program and we’ve seen her grow in so many ways! She has really found her passions, built so much more confidence and learned how to look at every situation as a new challenge that she has the power to overcome. I cannot recommend this program highly enough to other parents who want to give their teenager a boost and what we like to call ‘the attitude advantage’!”
Gia Wanewright
Parent
“Jesse and the rest of The Attitude Advantage Program coaches are amazing. They really helped build our daughter’s self-confidence and shaped her character. She knows she can always turn to them for help and support with whatever she is facing. Jesse always goes above and beyond to make sure things happen and achieves great results. They are really great people, and we strongly recommend them”.
Peyman Jamshidi
Parent
Hey, I just want to thank you so much – we appreciate what you’ve done for our daughter! She continues to blossom thanks to your support. You guys rock and your dedication to this work is truly remarkable!
Annalisa Cilone
Parent
Honestly, our daughter has come so far. She’s a totally different person. People who had known her before, do not recognize her anymore. She recently came back from a mini vacation (Miami) she went on with a girl friend, all by themselves. And they met more friends while there. WOW… that’s huge. And it’s all due to TAAP and you, Jesse, and I am FOREVER grateful. I will never forget your kindness & help.
Lisa McKinley
Parent
Thank you – I have my little boy back!
Claudia Collins
Parent
Meet The Founder
See firsthand how we make this experience fun so kids buy in and get results!
Why Teens Listen to Mentors
You can tell your teen something a hundred times… but sometimes it takes a role model to make it click. NBA legend Danny Schayes shares how Olympic gold medalist Apolo Ohno finally got through to his son.
Watch the story below:
Teen Girl Life Coaching Program
Teen girls today face a unique mix of pressure. Social comparison, confidence swings, friendship dynamics, body image noise, and the constant feeling of “not being enough.”
TAAP’s Teen Girl Life Coaching Program helps your daughter build real internal confidence, emotional resilience, healthier decision-making, and stronger communication so she can handle life with a steadier mindset and greater self-trust.
This is structured coaching designed to create real-world change through weekly support, clear action steps, and accountability, not just conversations.
If you’re exploring broader support options, you can also learn more about our Teen Life Coaching Program For Teens, which many families use to determine the best overall fit for their teen.
TAAP vs. Other Teen Coaching Programs
How TAAP’s Teen Life Coaching Program Differs from Typical Teen Coaching Options
The table below highlights key structural and support differences often seen in teen coaching, especially for programs that are not tailored to teen girls.
| Feature / Benefit | TAAP (The Attitude Advantage Program) | Other Teen Coaching Programs |
|---|---|---|
| Parent Calls & Support | Weekly parent trainings + option to book 1‑on‑1 coaching with teen’s coach for aligned support | Weekly parent calls in a group setting, limited personalization |
| 1‑on‑1 Teen Coaching | 8 full 1‑on‑1 sessions with the same dedicated coach to build trust and a customized success plan | Limited or optional 1‑on‑1 sessions, often with rotating coaches |
| Group Coaching | Weekly dynamic group sessions led by Jesse & core team; engagement built on prior 1‑on‑1 connection | Large group Zooms with little personal interaction; rotating coaches |
| Founder Involvement | Work directly with Jesse from day one and throughout the program | Minimal or no direct access to founder |
| Accountability | Daily motivational teen/parent texts, weekly challenges (~95% completion), progress tracking, weekly teen check‑ins | Occasional check‑ins, limited accountability structures |
| Personalization | Tailored 1‑on‑1 plan, comprehensive testing with reports, parent video project, custom Guidebook for lasting success | Lacks true personalization or structured plans |
| Welcome Experience | Surprise Welcome Teen Box; 60‑min founder‑led parent call + 60‑min founder‑led teen kickoff + keynote pep talk | Standard orientation with staff |
| Incentives & Engagement | Surprise gift cards for milestones, thoughtful gifts, interactive curriculum (drives ~3× higher participation) | Typically no engagement incentives |
| Evidence & Curriculum | Transparent syllabus backed by ~70 peer‑reviewed studies | “Evidence‑based” claim without published sources |
| Teen‑Coach Relationship | 20+ hours of direct contact with the same coach to build relationship and trust | Coaches may rotate week to week, little continuity |
| Results Guarantee | True money‑back guarantee | “We’ll keep working with you” – no refunds |
| Role Model & Relatability | Jesse has high teen relatability: TV/commercials/films, celebrity endorsements, 1M+ teens reached live on tour | Typical professional background, often lacking teen relatability |
FAQs
The teen program at the Attitude Advantage is focused on teen girls. Any girl in the age group 13 – 19 years can participate. If you’re looking for a program for your son, check out our Teen Boy Program!
Our teen program lasts for 12 weeks. To participate in the course, all you need is a smart device such as a phone, PC, or laptop and a good Wi-Fi connection.
Unlike regular therapy, we keep parents informed and involved in everything we do with their teenagers. Every month, parents get to participate in an hour-long coaching call. During these calls, parents learn important lessons about raising teen girls, and afterward, they can ask our top teen experts any questions they have. We also ask each parent to make videos we’ll surprise their teen daughter with at different times in the program. These videos are impactful and aim to strengthen the relationship between parents and teens.
Every teen girl who completes The Attitude Advantage Program receives a personalized guidebook. This 100-page physical book serves as a comprehensive breakdown of everything they’ve learned over the 12 weeks. The guidebook encapsulates the key lessons and insights gained during the program. It provides valuable guidance on navigating life successfully, offering practical advice and tools to bridge the gap between where they currently are and where they aspire to be.
If your teen girl completes all her required sessions and assignments but doesn’t show measurable improvement in confidence or self-esteem after 90 days, we’ll refund 100% of your payment—no fine print, just fairness.
Plus, we’ll keep coaching your daughter until she gets the breakthrough you came to us for. Refund eligibility and process are detailed in the TAAP Enrollment Agreement.
