As Seen On



Heidi Klum


Actress Heidi-Klum

“Great life lessons given out of an authentic journey. Jesse shares the keys every young person needs to chase their dreams.”

Allen Iverson


Allen Iverson

“Jesse is living proof that if you work hard and believe in yourself, anything is possible.”

Bill Walker

Former Governor of Alaska

Bill Walker

“Using basketball as a tool to capture the attention of his audience, Jesse delivers the inspirational message that a great attitude will get you far. I applaud Jesse’s mission to change lives.”


The Attitude Advantage Program (TAAP) is designed by adolescent development specialists, specifically to support teen girls on their unique journey towards nurturing self-esteem, steadfast confidence, resilience, and grit. Understanding the distinct hurdles teen girls encounter on their path to adulthood, TAAP provides a dedicated program focused exclusively on meeting these challenges. We arm them with the necessary tools and strategies for overcoming obstacles and unlocking opportunities, laying the groundwork for enduring achievement. Through TAAP, your daughter will gain the skills to adeptly manage the complexities of adolescence, ensuring she flourishes as she steps into womanhood.

What’s Inside the Program

12 week course

We run a 12 week online life coaching program and all our students need is a smart device with access to Wi-Fi. Our goal is to get results as fast as possible and we do that by getting under the hood and getting to the root of the problem. 

keynote speech

Everyone (including parents) get access to The Attitude Is Everything Keynote speech to kick off the program. This talk has inspired over  1 million teens to date and goes for up to $15K in the marketplace.

Female mentors

Teens are introduced to powerful female role models and mentors every single week to maximize their exposure to inspirational men and women that they are excited to connect with. The research shows that having one consistent, caring adult in the life of a teen is one of the biggest factors contributing to their future success.

full parent access

Unlike traditional therapy, we give parents full access to everything that we are doing with their daughter.

The more parents participate, the better results we see in the lives of their kids.

weekly live coaching

Once a week we have a live ZOOM session with our teens from all over the country. These meetings are a ton of fun. Not only are the teens taught a different valuable life lesson each week they also get the opportunity to ask their questions live to our panel of teen experts every single week.

daily texts

We use our daily text series to engage both teens and parents to make this program more fun. If girls aren’t having a good time, encouraged, and excited then they aren’t going to participate. If they don’t want to participate then they aren’t going to see progress.

success coach

Every girl is assigned their own personal success coach who will work with them in 1 on 1 teen coaching sessions. On these coaching calls we get deep with our teens, find the source of the problem and then formulate a short and long-term game plan for success. 

24/7 support

Girls get 24 hour access to their success coach through an app, Monday through Friday. If the kids need anything we are fully accessible and if we ever can’t coach them over the app we will pull them in for a quick call.


Every teen gets their own personalized guidebook at the completion of the program. This 100 page physical book breaks down everything they’ve learned over the 12 weeks and is a road map for everything they need in life to go from where they are to where they want to be. 

teen GIRL experts

Throughout the entire program both teens and parents are given access to our panel of teen experts to help them navigate through whatever situation they are dealing with.

Parent coaching

Each month we have a one hour coaching call for our parents. Parents will be taught a powerful lesson on a topic related to raising teens that is followed by an open Q & A. This way, parents can ask questions to our top teen experts about whatever they are dealing with at home. 

parent videos

Each parent will be asked to record a series of videos that we will surprise their teen with at various times throughout the course of the program. These special videos are powerful and help rebuild and grow the relationships between parent and teen.

Click here to learn more about our check-in system. 


We are so confident in our ability to turn your daughter’s life around that if you and your son both play it all out, do all the assignments and show up for all the coaching calls, we guarantee results.

If after 30 days, you don’t see a significant change in your daughter and you wouldn’t jump into shark infested waters to keep him in this program, then we will return every dollar you paid – no questions asked. All you have to do is send us an email and we’ll return your money within 24 hours.

You can only make such a guarantee if you are confident that what you have is the real deal. When you sign up your teen for The Attitude Advantage Program you are going to get your son exactly what he needs to be able to have incredible confidenceself-worth, and mental health.

At The Attitude Advantage, we’re more than just onlookers; we’re enthusiastic champions for your daughter, celebrating her accomplishments and encouraging her to set new objectives. Our dedication lies in being a constant presence, rejoicing in every triumph and offering direction amidst every challenge.

We’re thrilled to invite you and your daughter into our community. Become a part of TAAP, and together, let’s start on this transformative adventure.

Parent Testimonials

Hear what parents in our program have to say! 

Jesse and Lindsey are amazing coaches. They really helped build our daughters self-confidence and shaped her character. She knows she can always turn to Lindsey for help and support with whatever she is facing. Jesse always goes above and beyond to make sure things happen and achieves great results. They are really great people, and we strongly recommend them.

Peyman Jamshidi


Explore More of our Online Life Coaching Programs for Girls

Are you worried that your daughter lacks the confidence, grit, and resilience needed to thrive in the real world? Do you wish you could equip her with more effective tools for success?

Teenagers are navigating the challenging transition from childhood to adulthood. Your teen is dealing with a myriad of issues as they evolve into young adults, balancing academic responsibilities, extracurricular activities, and family obligations.

We provide a diverse array of solutions for various needs, including mental health support, anxiety management, confidence enhancement, and online life coaching tailored for teens. Our programs are also available in schools, where our teen keynote speakers, motivational speakers, and mentors frequently participate in assemblies and live events. Contact our team today to discover more about how we can guide your daughter toward a flourishing future. By the end of our program, we’ll ensure she’s on the road to success.


Who is the target audience for the teen girl program?

The teen program at the Attitude Advantage is focused on teen girls. Any girl in the age group 13 – 19 years can participate. If you’re looking for a program for your son, check out our Teen Boy Program!

How long does the program typically last?

Our teen program lasts for 12 weeks. To participate in the course, all you need is a smart device such as a phone, PC, or laptop and a good Wi-Fi connection.

How can parents/guardians be involved in their teen’s participation in the program?

Unlike regular therapy, we keep parents informed and involved in everything we do with their teenagers. Every month, parents get to participate in an hour-long coaching call. During these calls, parents learn important lessons about raising teenagers, and afterward, they can ask our top teen experts any questions they have. We also ask each parent to make videos we’ll surprise their teenager with at different times in the program. These videos are impactful and aim to strengthen the relationship between parents and teens.

What is the personalized guidebook mentioned in the program?

Every teen who completes The Attitude Advantage Program receives a personalized guidebook. This 100-page physical book serves as a comprehensive breakdown of everything they’ve learned over the 12 weeks. The guidebook encapsulates the key lessons and insights gained during the program. It provides valuable guidance on navigating life successfully, offering practical advice and tools to bridge the gap between where they currently are and where they aspire to be.

What is the 30-day Guarantee for the program?

We are confident in our program’s ability to make a positive impact on your teen’s life. If both you and your teen actively participate, complete all assignments, and attend all coaching calls, you’re sure to see a difference. If, after 30 days, you don’t see a notable improvement in your teen’s life and you genuinely believe our program isn’t the right fit, we’ll refund every dollar you paid. No questions asked. Simply contact us, and we’ll return your money within 24 hours.